Digital marketing has a lot of scope in increasing profits of a business. This is exactly why businesses around the world are investing in digital marketing. Big or small – businesses of all sizes can increase their sales from online marketing. How to Make Money with a Blog? But here are 4 free methods to Excel at Digital Marketing on a Budget. But know about Top 3 reasons why You should build your site on WordPress X.
Most of the small businesses look out for free methods. They want to save up money or have limited budgets. If you have set a marketing budget and want to follow it, then here is the perfect hack to excelling at digital marketing.
Here are four free methods to excel at digital marketing on a budget:
- Use free tools
Thousands of free tools exist on the Internet. They can all be used for a variety of reasons. Some help with content, others are optimized in SEO, some create visuals and graphics, others design layouts. But, you cannot just use any free tool that you find over the Internet.
For your digital marketing to be a success, you must choose the best tools that can help with your marketing. Here are some good tools you can use:
- MailChimp – for email marketing (5 Best Email Marketing Services)
- SendPulse – for email marketing
- Canva – for visual content creation
- Socioboard – for social media marketing
- TweetReach – for social media marketing
- Wistia – for video marketing
- Hubspot – for digital marketing
- SumoMe – for digital marketing
- Google Analytics – for tracking analysis
- BuzzSumo – for content analysis
- Bitly – for link shortening
- Google Search Console – for SEO
- Yoast – (WordPress plugin) for SEO
- Social media marketing
Social media marketing is one of the cheapest yet effective ways to market online. You can use social media platforms like Facebook, Twitter, LinkedIn, Instagram etc to promote your products and brand. Millions of active users are present on these platforms.
Social media portals also offer free tools for your business. For example, Facebook’s Business page includes a tool to study your data and traffic. What’s more – every social media account has its own features that can be great for you. Talking about Facebook, marketers are not using Facebook Live to engage viewers and increase their traffic. Other web portals have their own features and unique ways through which you can increase your traffic.
There are a lot of free tools available to make social media marketing easier for you. For example, you can use Buffer to schedule some your posts and when they should be uploaded to your social media page.
- Associate with influencers
Another free method to have a great digital marketing campaign is this: associate with other influencers, brands, or popular celebrities. You might think that in partnering up with them you will have to pay lots of money. But, this is not entirely true. You can sign a partnership where both of you will promote the other. 3 Creative Marketing Tips to Help your Business Stand Out.
So, the same way that the celebrity or brand offers you something, you also offer them something. For example, you can use Instagram Takeover with an Instagram influencer. In this, you will take over the influencer’s account for 24 hours and he/ she will takeover yours. It is an amazing way to generate interest in your followers. 5 Essential Tools for Digital Marketers in SMEs.
One of the most effective and cost-saving methods is to do blogging. It is one of the best strategies in digital marketing. You can either open up your own free blog, or you can invest in guest bloggers at a minimal rate. Through blogs, you create traffic, promote and advertise your products – all of this either for free or for very cheap!
These four methods are surefire ways to excel at digital marketing on a budget.