Why is Facebook the ideal place to start advertising? The answer is because Facebook has 8 billion active users. While every other social platform has introduced its advertising systems, Facebook has supremacy amongst them. The largest social media platform does have a great deal of influence and it is highly unlikely that you will not find your targeted customers over there. Facebook Ads like professional comes with lot of practice and testing. Being a professional means you need to How to reduce Facebook advertising costs? But before that know How to advertise on Facebook?
However, businesses are not able to leverage Facebook Ads to the extent they can. Many marketers and advertisers dive straight in, and it is no wonder that they struggle to get clicks, conversions and return on their investments. All their money is down the drain as they spend a hefty amount but to no effect. Facebook Ads Guide– How to market with Facebook ads. How Do Facebook Ads Work?
To make sure that you do not end up putting your father in the same hat as others, we have 4 insider tips for running Facebook ads that will make your ad look like a professional one:
- Different ads for different audience
The reason Facebook ads are so popular is that they are highly targeted. You can be as specific as you want with your ad. So, you can use this feature to your advantage by creating different ads for different audiences.
For instance, if you are a business selling health supplements then you can create two different ads that target a different audience. One that targets the newbies and other that targets the advanced athletes. It makes sense to have different content for different people since both of them have different needs. Three Steps to Create and Measure Winning Facebook Ads.
- Use Split-testing
You create a copy of your ad and change just a single thing about it. Then you run both of them simultaneously. You can then compare both of your ads and make changes accordingly. This is the most effective way to increase the efficiency of your ads. 5 Fabulous reasons to choose Facebook Ads for your small businesses.
Remember, that you can change only one feature at a time. If you change more than one, it would be difficult to comprehend as to what had caused the probable change in the results. Three Ways to Get More from Your Facebook Ads.
- Clone audiences
Yes, this is actually true. Facebook gives you a similar set of an audience when you show them your audience. Facebook wants to make as much money as it can and so it makes it easier for you to reach as much audience as you can. Using lookalike audience is a great way that marketers often overlook.
- Lead Ads
It is one of the best tips for running a professional looking Facebook Ad. This is because you do not need a landing page for it. Actually, you do not even need to leave Facebook. It is one of the highly recommended ways to create a good impression with your Facebook ad. Top 5 ways to build an online business with Facebook Ads. Benefits of using Facebook Ads for your company.
No wonder Facebook is every marketer’s dream. However, despite pooling in good finances, they do not get what they initially aimed for. They commonly ignore the best practices and end up doing just whatever they want. Wrong Facebook advertising strategy is a BIG risk and you do not want to mess up your brand because of an ad. It is elemental that you take notes on these tips so that you are able to run a successful Facebook ad. Advantages of Facebook Ads over Google Adwords.