Since the time when business marketers used it, Instagram has proven to be an amazing and creative way of online marketing. It has had a lot of potential in generating traffic on the website. Millions of people across the world use Instagram. They have active accounts. The options to ‘Explore’, use hashtags and place advertisements have been very successful for business marketers.
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Now, it is time to go beyond these features. Recently, Instagram launched a feature called Instagram Stories. Using it, you can upload a picture that gets automatically deleted in 24 hours. Do you want to know how you can use it to promote your business?
Here are four ways to harness the power of Instagram Stories:
- Display your product
One of the most obvious things to do on Instagram Stories is to display your content. You can add pictures of your products or services. The more creative you are in displaying your content, the more engaging your Story would be. Add in a CTA button that redirects your viewers to the web link of that product. Click aesthetic pictures of your product, not just regular ones. This will be well received.
You can also post short clips of a video that you have just posted on Instagram or any other social media. Give your viewers a quick glimpse to generate some mystery in their minds. Then, they will check out your webpage.
- Display beyond your product
Now that you have displayed your product, would you like to go beyond your product? This is what it means – post about the behind-the-scenes of your business. Everyone likes watching how anything was made. You can post really informal and engaging pictures from the following scenes:
- A regular day at office
- To the factory/ manufacturer’s place/ workshop – the place where the real thing happens
- Meeting up with some celebrity
- Making of a product
- The process of how an Instagram picture/ video was captured
- Your company’s geniuses
- Funny things that you come across
If you wish, go beyond these ideas and post something fun. Not only does this engage the user, it also tells them how your business works. If you show the making of your product, the user would know what you use and how authentic you are.
Pro Tip – Yes, it is an informal look, but plan it carefully. You are running a business – don’t post something that is negative for your image.
- Instagram Takeover
This is one crazy feature that Instagram has launched. With Instagram Takeover, you can literally takeover another person’s account for 24 hours. Confused? This is what happens: You take over a company or person’s Instagram for 24 hours, and they take over your account. If you do this with a popular business, your viewers increase by a notch. Plus, this is very interesting for your viewers to watch. It’s something innovative as well.
Pro Tip – Be cautious. Don’t do this with anyone. Research about the other person before committing to a takeover.
- Feature your viewers
Another big way to generate views why Instagram Stories is to feature your viewers. It is simple – all you have to do is screenshot a post by some viewer. After taking their permission, post it on your Stories. Tag their username, along with a question that says: “Want to be featured? Click here: [CTA button]”. Or, if you hold some Instagram contest, this will be a great offer for the winner. 5 Marketing Tips to help grow your brand on Instagram
Bonus – It lets you post pictures that you have taken before, and not immediately.
Also, know How to Market on Instagram?
Conclusion :
You can do a lot with Instagram Stories. You can send it to a select people, or decide who can view your story. Hope these four ways about harnessing the power of Instagram Stories were helpful.
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