Instagram has about 600 million viewers, stretching across continents. It is the most recent edition into the top-level social media platforms. Check out the latest trending media, and get on the train to boost your market sales.
Begin the journey to mark a presence for your business on Instagram. Marketing on Instagram may sound hassle-free, but it’s not. There’s a great amount of dedication required to engage in great marketing on Instagram. You can get Instagram followers in 2017 easily from this link. But how to get more (Real!) Instagram followers.
Here are five marketing tips to help you grow your brand on Instagram:
- Images over Text
Instagram has everything to do with visual appeal. It promotes pictures, videos and gifs over text or verbal articles. So, tap this opportunity. On your brand’s page, post pictures that are appealing and funky. Users will be interested in looking at trending, controversial images, or images that spark there curiosity.
More often that not, the captions are skipped through if they are more than a few words. To generate visual appeal, you can use emoticons with the few words in the caption. Yet, your primary focus should be the image.
Instagram now allows you to post a series of pictures together. You can add a maximum of ten similar pictures. Edit it well, or leave it unedited and original. Just post some funky, witty content.
Learn How to Market on Instagram?
- Use Instagram tools
Social media platforms are not only brilliant because they connect people worldwide. An added feature is that they have amazing tools for business profiles. As a business profile, your brand’s page will be open for the public to see. There are options to mention your contact information. This Call-To-Action button directs users to your email address, phone number and location.
Instagram’s business profile is based on a similar platform as Facebook’s. To monitor your viewer traffic and statistics, there is a tool called ‘Insights’. When you see how users respond to your online presence, you can aim to make it better. Now, you can even post your ads on Instagram.
- Engage viewers
This ranks the scale of importance when it comes to Instagram marketing. On any platform, keeping a continuous conversation going is important. This is what your brand must do with its viewers and followers.
First, you have to get followers. Then, you have to keep them hitched to your brand’s profile. For this, the first task is to make content that is catchy. Your images and videos should be witty. Make it as creative and entertaining as you can.
The best way to engage viewers is by building trust. For this, always reply to feedback comments and messages. Another way to ascertain followers is to keep posting on the Instagram stories. Like Snapchat, these get deleted after 24 hours. Utilise those 24 hours to give information about your products/ services, but in an interesting manner.
You can also conduct events and contests on Instagram. These usually follow a similar pattern – the company asks people to answer some question, or tag their friends and spread the post. Lucky winners will get some prize or hamper.
- Hashtag
Using hashtags is the best tool to increase your following base. Post your visual content with some trendy hashtag. When a person clicks on a hashtag, they are directed to a page which has images. This connects you to like-minded people.
You can even start your own campaign and create a hashtag to engage viewers.
- Spread word of your account
Connect your Instagram business profile with your other social media pages. Post about your Instagram profile on your brand’s Facebook, Twitter, LinkedIn pages. Keep combining the different platforms to generate cross-platform interest. This way, followers from Facebook will want to check out your Instagram portal as well.
Harness the Power of Instagram Stories
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Schedule your posts for fixed timings without over-posting. The viewers can, then, wait for your posts. Follow the steps to boost your market sales through Instagram.
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