An important aspect of social media marketing is to build relationships with customers. Without this, you will not be able to convert traffic into leads to increase sales. Customer retention should be strong if social media marketing has to be effective. Now, let us move to 5 Social Media Hacks to increase Customer Retention but also know about 5 Ways to use Twitter to market your business.
Here are five social media hacks for you to increase customer retention:
Millions of users scroll through their social media accounts on a daily basis. It is a platform where they can chat, relax and have fun. If you keep urging a customer on their social media account to buy your product, they will get annoyed. Instead, you must engage the users.
To engage users on social media accounts, post content that is trending. Memes are very popular amongst social media platforms. Revolve your product around a trending topic or meme. Be witty in your content.
Another way to engage is to host contests. Users of social media like participating in online contests to win goodies. It does not take up much of their efforts and they feel that they have a chance of winning it. Host contests regularly, where you give some offer to the winner. 4 Common Mistakes That Cripple Your Social Marketing Efforts!
You can also post reviews and testimonials of your customers over your social media pages.
Bonus – This will not only increase your traffic but the same users will come back to your social media page. They would like to see if any new contests are coming up.
- Immediate response
One surefire way to increase customer retention and loyalty is to respond immediately. Any comments or reactions they make to any of your posts – you must respond as quick as you can. The comments of the customers must be replied to politely with a thank you message. When you do this, you build trust and confidence in your customer.
Shortcut – You can make use of listening tools like Google Alerts. These send notifications to the business whenever the brand name or keyword is mentioned.
- Answering queries
Most businesses now are turning to social media to answer customer related queries. Customers are much more keen to message on social media instead of calling on some number. If you respond to these questions and queries in real time, you are winning. When you fix problems as quick as a message comes, customers rely on you and are interested in buying more of your products. 5 Myths about B2B social selling.
Pro tip – A lot of automation tools can help you with answering queries. You can set out fixed replies for a set of common problems. This saves time and effort. Why Link Building and Social Media go hand-in-hand.
- Influencers and Ambassadors
The most effective way of reaching out to a lot of people is to associate with influencers and ambassadors. These can be any popular celebrities or those users who have big fan followings. When you associate with them regularly, their online presence will help boost your traffic. More and more people will learn about your business. Social Influencer marketing: the future of Business?
Furthermore, if you host interactive and fun events with these influencers, people will be engaged. Your customers would be interested in reading or listening to fun conversations that you had with celebrities. They will come back looking for more.
- Post regularly
The last quick hack is to post your content regularly. Allot a fixed time and day when you post your content. In this way, people will expect your posts at a certain time and come back to check it.
Pro tip – Use applications like Buffer to schedule some of your posts. This saves time and energy both. So social media hacks do increase customer retention.
With these quick social media hacks, you can increase customer retention. They will come back to your page for more information and participation.