For any business that uses Instagram for marketing, getting more followers tops their priority list. Sometimes, they end up buying Instagram followers and then wonder why their account still has minimum activity. The reason is that the followers are not real. In spite of having a million followers, you are not a famous brand? Why? That is because your followers are not interested or engaged in your brand.
When you have good followers then the question is How to Market on Instagram?
Before even telling you how to grow more followers on Instagram, here is a pro tip: Do not buy followers on Instagram. 5 Ways to get Instagram followers in 2017.
This is an absolute NO and you should never include it in your marketing strategy. You are harming your reputation by doing so. When people will come around your page they would instantly know that the followers have been purchased. This will make them doubt your credibility.
Switch your account from private to public. Here are 5 ways to get more Instagram followers:
- Use hashtags efficiently
By use of hashtags, content can be seen by public on Instagram. This is the conventional tip to get more followers. Now, using random hashtags has minimal significance on Instagram and bears no fruit. It is extremely important to use the right hashtags to reach the masses. You need to know what the trending hashtags are and fit them accordingly in your posts. Just like other social media platforms, Instagram has its own set of trending hashtags. You can even create one for a campaign that you want to start. You are more likely to be discovered and exposed to a larger audience only if you use hashtags efficiently.
- Have a schedule and post at right time
Ideally, early morning or late in the evening is the ideal time to post. Instagram has the heaviest traffic at this time. This will ensure more engagement and increase your chances to be noticed.
Maintain a schedule of posting. While posting every two minutes will have negative results, posting irregularly will make you lose followers as well. Stick to a routine and try using the same hashtags for a series of photos.
- Choose the right audience
The chances that people will follow you back goes up by 34% if you follow people with similar interests. Following anyone and everyone is useless. When you follow people randomly they will not give enough attention to your page to follow you back. However, following people who have the same interests as you do will get you noticed.
Target the audience which is actually interested in buying your product or service.
With the recent Instagram update, you can now add stories like Snapchat. They disappear in 24 hours. This a powerful tool to gain more followers. Make sure to create engaging content that targets your audience.
- Use influencer marketing
Influencer marketing is of amazing value when it comes to marketing your business on Instagram. Influencer marketers expose you to a larger audience which might not be possible for you to do alone. It alone has the potential to grow your business and establishing your brand image.
Instagram has become a big platform to market products. Every startup and even the big brands tend to leverage from it. These techniques will surely supplement your marketing goals and increase your profits.