Online marketing has a basic rule: you must offer something valuable to get something valuable. That is how squeeze pages work. Getting new subscribers on your email list is important to you as a marketer. For your customer, a valuable product or offer is important. They will not give their basic information till you make an offer they cant refuse.
That is the role that squeeze pages play: they squeeze information about the visitors in exchange for a free product or offer. Since email marketing is considered to be the best way to turn traffic into leads and then into customers, your squeeze pages become important. It gets you the email addresses of your visitors.3 Best Email Marketing Strategies to Convert Your Prospects into Subscribers
Here is how you can add a squeeze page to a Facebook page tab:
- Use an application
You can use any application to create a squeeze page in your Facebook page tab. One good application to use is Instapage. Log in to the application with your Facebook account or create a new one. You can even create a squeeze page on a Microsoft Presentation slide, or a Word document.What Is a Squeeze Page and How Do I Make One?
- Create new page
Once you are logged into your app, click on ‘create new page’. On Instapage, you can use an old file that you were working on, upload your own squeeze page, or make a new one using their template. Then, click on ‘lead generation’ and pick any one of their templates.How to create Facebook Landing page in Minutes
From the template in front of you, edit it to write the content that you want. You can change the placement of all buttons or form. You can upload pictures on the squeeze page and resize your page.
To attract customers, you must write engaging content. Without a catchy headline, no one will look at your squeeze form. Be as specific as you can about the offer.How to extract Email Addresses from a Facebook page?
- Compatible to mobile
Next, you must check whether or not it is compatible to the mobile screen. Since everybody works on their phone these days, this is an important step. If the squeeze page does not fit to a mobile screen then you should edit it. You can check this by clicking on the ‘Desktop/ Mobile’ button in the toolbar. Enable the page for viewing on mobile.
- Preview and Publish
The next step is to preview your page. See it on both phone and desktop. Once it is correct, click on ‘Publish’. Select ‘Facebook’ as the site to which your squeeze page will be published. Add your Facebook page link.How to Create Better Squeeze Pages?
Once these steps are done, a new tab will be created on Facebook. You can even create a manual tab, and in the URL, add the link to your squeeze page.
Another method is to use an application on Facebook. On the search button, type in Static HTML. Use the app to create a squeeze page tab.
Now you have added a squeeze page to your Facebook page tab. But, you must remember: you have to promote your squeeze page on Facebook. Facebook does not allow pop-ups, so your squeeze page will not be a pop-up. It will act like a landing page form.