One of the most important steps in your sales pipeline is to concentrate on your visitor experience. Without this, your sales will not increase and your business will not profit. To attract customers to your website and products, it is important that you create an experience for them that they will like. Why your sales funnel isn’t converting, and what to do about it. How do you increase your sales, just go a head and know how?
Visitors arrive on your site through either pay-per-click ads or email and social media marketing, etc. Now that they have come, you must attract them to stay so that they check out your products.
Here is how you can improve your visitor experience to increase your sales pipeline:
- Website design
Your website’s design is of utmost importance. It determines whether or not a visitor will go further down the sales pipeline. On your website, you must present your information very cleanly and neatly. The images you use should be of high definition. Simple navigation would help the visitor move around your website easily.
Via Google Analytics or any other website, check what your most popular web links are. Try to highlight these on your website itself. The less popular ones must be edited to fit the needs of the people.
- Adaptive to mobiles
Most of the 21st century does all their tasks on a smartphone or mobile phone. Gone are the days when people would sit in front of their desktops for everything. With smart phones coming in the scene, it is a lot easier for people to simply check everything they need on their phone.
Keeping this in mind, you must make sure that your website is adaptive to every mobile phone. Only if it is, then their visitor experience will be brilliant. Once you switch to a mobile friendly design, your viewership will increase. How?
Search engines rank those websites lower which are not user-friendly. If your website is not compatible to be loaded on a mobile, your rank will be low. Thus, you will also lose potential customers who are not able to find your website in search results.
- Landing Pages
Through a landing page, you can urge the visitor to continue to your website by giving some basic information. Two types of landing pages exist:
- Lead generation
- Click through
A lead generation page captures your visitor’s basic information like email address. This information can be used by you to improve your marketing strategies. On such a page, you offer the visitor something valuable in return for some information. This could be a good deal or discount offer, an e-book, a free trial offer, a gift, etc. To Sell Online more, behave like a Friend, not a Salesperson.
A click through page is used to increase your conversion rates. When visitors are looking at only one page, the click-through page helps them see related pages and posts. This increases your traffic and the visitor gets more information about your products. 5 Ways to use Twitter to market your business.
To make an amazing landing page, do this:
- Design a clean and organized layout
- Be minimalistic (do not put too much on the landing page)
- Put your offer in the Header space to let it pop
- Trust the signals
- The page should be compatible on mobiles
- The form must be short and simple (don’t ask irrelevant questions)
- Every target audience must receive a different landing page
- Match the landing page with your PPC ads
- Test and study the analysis
- Contact Channels
Once the visitor has seen your product, they are about to make the sale or convert into a lead. The only thing stopping them is contact with you. They may have a few questions which need to be answered quickly. If you take time in answering, they may move ahead to check out your competitor’s products. Why use Twitter to increase sales?
This is why communication between the business and the visitor must be instant and quick at all times. One of the quickest ways to have a conversion is through a web chat. These chats can be automated with answers to FAQs. If they wish to talk to the customer service, they can be connected instantly via the web chat. The perfect recipe for writing a sales email.
By following these four steps, your visitor experience will be better. If it is better, your sales pipeline increases.