If you know how to grow your Instagram account it can prove to be a great tool for marketing. Instagram adding it stories feature earlier this year got competing with Snapchat for a tough spot. It was a great addition to its features but what it did was lower the engagement in the traditional Instagram feeds. But now you shall know about creating Instagram marketing strategy. Instagram marketing tips to captivate and convert your audience.
But How to Market on Instagram, is it possible then how? Market on Instagram with simple steps.
Note- Instagram will help you reach the masses and get more engagement. As it is hard to be famous on Instagram if you are not a celebrity people think that marketing over Instagram would be equally tough. In fact, Instagram marketing strategies do not require you to create awesome content as it is more about visuals and awareness. Most people scroll through the post without reading the caption if the caption is really big or contains a complicated language. So, it eliminates the possibility of having big articles. Learn How to do Instagram Influencer Marketing as it helps you in many ways.
Here are some of the Instagram Marketing strategy that you need to know:
- Posting at right times
Timing is everything at social media. Your engagement depends on your timing. If you post at a bad time you might end up being unnoticed. Early morning or late in the evening is the optimal time to post. Do not post during or in between the business hours.
The worst day for engagement in a week is Sunday while Monday and Thursday tend to have highest engagement and traffic. Also know about 4 Ways to Harness the Power of Instagram Stories.
- Follow similar people
Follow people who follow the brands like yours. If you follow people with similar interests you will make sure that you get noticed. Plus, they are more likely to follow you back. Reach out to people you know would be interested in your products. 5 Ways to get Instagram followers in 2017.
- Get a suitable name
It is unlikely that people would be searching you by your name unless you are a celebrity. So keep names revolving around your business goals or the industry that you are working in. Now, when people related to your industry will search the keywords it is more likely that your profile will show up. Change your name to whatever you are selling because that is what people are searching for. Note its a Instagram Marketing strategy.
- Wisely use the description
Use the description space to let people know about you and your business. Add a link to your channel or campaign to direct the people on your page.
- Add texts to images and use hashtags
Honestly, Instagram is more about images than plaintexts. Adding images is a great way to let people know what they otherwise might miss out. Use visually strong content.
Everybody needs to use hashtags on Instagram and if you want your business to be noticed then you have use hashtags. Using hashtags will make sure you end up on the list of the trending keywords that people are searching for.
If you want to use Instagram as a marketing channel then you need to use the simple features of Instagram in the most efficient manner. Remember that your marketing will be successful on Instagram if you provide strong visual experience. Also, now you have ‘Instagram stories’ feature which is a cool powerful tool that you can use to your advantage. These marketing tips will make you stand out from the rest of the pack. All the above notes are Instagram Marketing strategy to build huge insta fan base.