Did you know that email is $0 times more successful at bringing in new clients than Facebook and Twitter? That’s right- email newsletters work, and data shows that people read them. How to turn an email subscriber into a loyal, paying customer. But for now, lets know about Email etiquettes- How to send email people will read.
Sending emails is a vital marketing tool when it comes to updating your customers about your latest release. The digital world prefers their emails to be sent electronically. Emails offer a simple and affordable way to communicate with your network and strengthen your brand. Best email marketing strategies to keep your list fresh.
The major drawback- The problem is that you are not the only one to think that communicating with your potential customers through emails is a great way. Thousands of brands have the same ideology which puts people in a dilemma. They are flooded with hundreds of unnecessary emails every day. This makes them ignore most of the emails and your purpose remains unfulfilled. 5 Ways to Organise Email Marketing to achieve Higher ROI.
So, how can you make sure that you are noticed and the recipients will actually read? The beginner’s guide to growing your email list.
Here are some email etiquettes you need to follow in order to get desired response from the audience:
- Know your objective
In order to write some great emails that compel your audience to open them, start by knowing your end in mind. You must know what you want your readers to do when they open it. This is known as ‘Call to Action’ and every great email needs one.
Pro Tip- Once you know your call to action, try thinking of ways you can get your readers to click on them. Do not go overboard by forcing your audience to click on it.
- Make a good subject line
Since people receive hundreds of emails every day, they have a tendency of deleting or ignoring unwanted messages. Do not give your audience a reason to delete yours. Get your emails opened with these 7 expert subject line tricks.
Write something engaging and thought-provoking. A bland subject line simply won’t do the task. Keep it short but attention-grabbing. To avoid landing in a spam folder, do not use ALL CAPITALS. Keys to Guaranteeing Your Email Messages Are Read!
- Make it a visual treat
Use great high-quality images that should be related to your business. Use real images instead of using stock images. Together with a catchy title, a great image can go a long way in increasing your open rates.
Use compelling high-quality images in high resolution.
- Your content should be engaging
The goal is to create quality content rather than filling up spaces. Prepare content that is informative and valuable to the readers. Remember, you are not writing a blog post there. So, convey with brevity. 3 Ways Social Media can supercharge your Email Marketing Strategy.
Pro Tip- No one has the patience and time to read through big paragraphs. Break them into easy to read points. Make sure you do not have any grammatical or spelling errors. If possible, highlight the value that you need readers to catch their eye on.
- Stick to a schedule
Do not spam their emails with newsletters every hour. This might annoy your audience and make them unsubscribe. Have a schedule and promise your audience regular content. 5 Best Email Management Practices.
If you want your audience to open your emails, be critical of what you send. Before sending see if you yourself will open it or not. If you will, hit send.