It is one of the most trending marketing strategies these days. Thanks to the growth of social media. In simple words, you pick a person to influence others about your product. You target someone who has a great social outreach amongst your potential buyers. The psychological trick behind this is that people tend to react in a positive way when they hear about something from someone who they idolize or follow. It improves your credibility and trust among people. 4 free methods to Excel at Digital Marketing on a Budget. But How to engage with Twitter Influencers Influencer marketing is the point. Also know about How to do Instagram Influencer Marketing?
Note- Influencer does not mean a general influence like a politician or a celebrity. They are people who have a specific influence. Influence in the field you are working in.
How to find Influencers on Twitter?
Search for Twitter for your topics and niche. Twitter will automatically search for most popular tweets and accounts relating to that tweet. You can search on Google as well. Also, there are tools available to do the task for you. How to Effectively Advertise Your Business on Twitter for Free.
It might be possible that you already know some influencers. So see through your contacts and following lists as well. You have your influencer if the person is authoritative on the subject you are referring to. 3 Essential rules for Marketing on Twitter.
Here are few tips to help you engage with Twitter influencers:
How simple is that, right? It is obvious that you cannot engage with influencers on Twitter unless you follow them.
All you have to do is get their attention. In most cases, people check their followers. They get a notification when someone follows them. So, it is most likely that they will visit your profile once.
Create a list
If you want to be noticed, you need to make sure that you cater to their ego. This means to be genuinely complimenting. Make a list and add the influencer to that list. This will definitely flatter them and it won’t look overboard.
For example, if you are into fitness supplements and the influencer is a fitness blogger, you might want to add him to a “best fitness advisors” list. How to build your twitter marketing plan with Twitter Influencers.
Interact with them
You have to be the one to initiate. Start by re-tweeting their views or posts that you like. Comment on their posts and try striking a conversation.
You do not have to flatter them here. You need to have an actual conversation where you tell them why you agree or disagree with them. Try to be warm and not sound cold. The 5 Types of Twitter Ads You need to Know.
Every once in a while ask your influencer some interesting but relevant question. Make sure that they can answer it within the limited characters. 5 Ways to use Twitter to market your business.
Ask for an interview
This is a very subtle way of telling them that they are an expert in something. Create ego bait for them. Delight them and make them feel good about themselves.
Note- We are not encouraging you to be fake. Whatever you do, make sure you are genuine with your approach. 5 Social Media Hacks to increase Customer Retention.
Twitter is a great way to advertise your product. However, you need to remember that it is a two-way interaction. You need to talk to people instead of talking at them. Hearing about you from someone they care about will actually compliment their impressions about you.