Facebook is one of the most used social media platforms. Millions have their accounts on Facebook and are up-to-date with trends because of it. Because of its popularity, advertising on Facebook can transform your business to reach the sky. Since everyone spends a lot of their time browsing through their Facebook, there are high possibilities that they will see advertisement. Advertising on Facebook is perfect for socialization. Benefits of using Facebook Ads for your company. You can also engage customers to visit your brand’s Facebook page to extend your reach. But How Do Facebook Ads Work?To boost your sales, advertise on Facebook.
Here are few simple steps on How to advertise on Facebook:
Step 1: Create a Business Page
The most obvious step to do is to create your business page. A business page on Facebook is different from a regular account. It keeps track of the number of people who like your page, who visit it often. By knowing this statistics, you can plan events and start discussions to increase viewership. As you get information about your viewers, you can use it to create an ad that they will be very interested in.
Step 2: Choose the right format and objective
You have to choose the correct format for your campaign based on the Facebook advertising. For example, if your audience is less and the brand is not popular then try choosing a format which is less complicated to use. In your advertisement choose a storyline which is trendy or likeable.
Once you click on “create an ad” select from the list of objectives that are given by Facebook. For eg, getting clicks on your website.
Step 3: Add texts, links, and images
Let your ad say a story so that it attracts customers. Most of the ads are clicked upon based on how they look. Add catchy and interesting texts and headlines to your ads. Make sure to add some nice images which fit your ad and make it look pretty.
Step 4: Choose your target audience
Most of the people on Facebook are just browsing through their newsfeed and nearly 70% of it would not be interested in your product or service. So, you need to know who is or would be interested. Select your audience based on preferences such as their age groups, interests, behavior, geographical locations, demographics etc. For example, if your audience is mostly teenagers, make an ad that will be liked by teenagers.
Step 5: Name and choose your budget
Name your campaign and choose the budget the fits your goals. Also here are Three Ways to Get More from Your Facebook Ads.
Step 6: Bidding
Choose the objective of your bid i.e. clicks or impressions and the method of pricing i.e. automatic or manual. If your advertisement pleases your target audience, you will be paying less for the advertisement slot and earning more in sales. This will be profitable.
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Before you go on advertising on Facebook make sure you have a plan laid out as to how your budget will be handled. Monitor your ad and its results regularly and make changes accordingly. Remember it is more about building relationships rather than affecting your immediate sales. It requires patience and time.