Once you have invested time and effort in setting up an online presence, what do you do next? Be it a website or a social media page, you have to attract viewers who can potentially become customers. If you do not increase your viewers, there will be no use of attempting to sell your products online. Know about The Importance of Website Traffic Statistics. 4 Paid Traffic Generation Strategies to increase Online Traffic. Use google analytics to monitor the website traffic or statecounter which is little expensive.
This is where ‘website traffic analysis’ steps in. If you are familiar with the term, you might be a little scared. A lot of people are. But do not let that bother you. Complex or not, website traffic analysis is important and essential for growth of your business. 3 Naked Truths About Free Traffic Generators. How to Measure and Increase your Website Traffic?
To convince you to carry out website traffic analysis, here is a list of points explaining
Why website traffic statistics are important:
- Helps study traffic
The foremost benefit out of website traffic statistics is that it helps you know who it is that is viewing your website. Reports will tell you what kind of people clicked on your website. You can then take a common factor out of them, or categorise them using factors like age, gender, location, language, etc.
- Time spent
Website traffic statistics not only note the people who visited your website. It also tells how long did they visit it for. It is safe to presume that those who checked your website for longer were more interested in buying them. Best means of analyzing site traffic.
- Products checked
Through this, you will know what products were most viewed by your traffic. Once they arrive on your website, it is important to know what they are looking at or looking for. These statistics will tell you exactly this: the products/ services that were viewed most number of times. Getting Paid Traffic That Converts.
People type in some keywords or phrases and are lead to your website. This tells you two things:
- That your SEO levels for those keywords is high
- This is the keyword that people are looking for
As a marketer, you will agree that when a person is looking for something, provide it to them. This will increase your sales. So, when a person types in a specific keyword, your statistics will tell you about this. Accordingly, you can edit your website and fulfill these requirements. 5 Ways to Market your Youtube Videos and get more Website Traffic.
- Improve marketing
The website or web page is a marketing technique to boost sales and spread knowledge about your brand. When you have information about your website traffic statistics, you know what you have to improve on your website or advertisement. Four Underrated Ways to Get More Website Traffic.
By interpreting the results, it will become clear as to which category of visitors get attracted to your website. You can, then, target these groups very effectively. Pay attention to their interests to boost your market value. As you get to know about the famous products or keywords, you can incorporate more of them to cater to the needs of the people.
- Channelise to increase traffic
The number of visitors you get on your website are of no use to you if you cannot increase them. For sales, you have to keep increasing your traffic. To do this, channelize your marketing in the right direction. Knowledge about this ‘right direction’ will come only if you have statistics on your website traffic.
Why internet marketers should consider paid traffic services and also 3 Reasons to consider hiring a paid traffic service.
This is why website traffic statistics are of utmost importance in increasing your sales. Without these, you cannot move forward in your mission to be successful. The Vital Factors of Website Traffic Analysis.