Instagram, a social media platform, has over millions of users connected to it. The number is still growing, giving raging competition to Twitter, LinkedIn, Pinterest. As marketing techniques crop up, an online presence is considered great to boost your sales. From advertising on social media sites to creating successful Business pages that have a huge following.Instagram marketing tips to captivate and convert your audience. This article is about Instagram influencer marketing. 5 ways to get more (Real!) Instagram followers.
How does Instagram influencer marketing work? What does it mean? Find out below.
- What is it
Instagram is known to boost up your market value. Kissmetrics conducted a survey and found out that about 70% of users actively scroll through brand profiles, looking to buy those products.
All Instagram marketers know that increasing the number of followers is a time consuming process. A lot of hard work goes into creating interesting content, keeping viewers engaged, and coming up with unique ideas to market on Instagram. Would you not like for your following to increase in a short span of time?
Instagram Influencer is a user who has a heavy fan following (or number of followers). If they are interested in your product, they will endorse your brand, by which your followers will increase relatively quickly. A brand’s sale rates also go higher once a credible Instagram Influencer promotes it. 5 Ways to get Instagram followers in 2017.
- How does it work?
If your business profile has less number of followers, and you need to boost your sales quickly, Instagram Influencer marketing is a great technique for you. How to Market on Instagram?
Similar to affiliate companies hiring marketers, in Instagram Influencer marketing, your brand looks out for potential users with thousands of followers who will agree to promote your product. Once an Instagram Influencer shares a post of yours, thousands of targeted people will be viewing your content. Overnight, your followers will increase.
This is what you need to do in Instagram influencer marketing:
- Select an influencer
To leverage an Instagram Influencer to market your products, you first need to select an influencer. Their popularity is a prerequisite, but they should also be from the same field or niche as your company. For example, if you are a fashion brand, look out for those influencers who are into fashion. This way, you will be indirectly targeting an audience who follows fashion. 4 Ways to Harness the Power of Instagram Stories.
When the influencer promotes your posts, the audience that follows them will be attracted to your brand. By targeting specific people, you increase your ROI ratings as well.
To look for these influencers, you can use analytics that have data about influencers. Or you can enter a set of keywords which can direct you to an influencer in that niche. How to create an Instagram Marketing strategy?
- Become partners
The next step is to approach the influencer and have a conversation with him/ her about your requirements and their compensation. On a mutually agreed basis, form a partnership. The influencer’s followers will trust your product because they trust the influencer’s. This is what makes a lasting partnership between your brand and your influencer so very crucial.
- Compare results
Make lists of all the Instagram Influencers that you have, and use data analysis to compare how profitable each is for you. When you see one influencer doing better than the other, you can ascertain the reasons for it. To do this, create trackable links for all your influencers. You can then check how much traffic each influencer is bringing to your site. 5 Marketing Tips to help grow your brand on Instagram.
Use these steps to connect with Instagram influencers and increase your following as well as sales. But, remember that this marketing technique will only work when you have great content.