To create a successful online marketing platform, your website has to be more than pretty. It must have certain features that will make it user-friendly and generate more traffic.Why the Majority of Websites Fail?
Everyone wants their website to be better than others. But, many business websites on the Internet are failing. If you think yours is too, then read below to know why. There are some things that you must avoid so that your website does not fail.
Reasons why majority of websites fail:
- Not target specific
One of the biggest downfalls for a website is when it is not target specific. Every business has its own specialized product or services which it displays on its website. Your website should be created in such a way that it caters to your target customers. Every step you make in online marketing revolves around who your target customer is. Visitors are divided into groups on the basis of common factors like age, interests, location, gender etc. Once you know what your target audience wants, you can give it to them. This will make them more attracted to your website and product than anyone else’s. Instagram marketing tips to captivate and convert your audience.
If your motto is to market to everyone, then you will have a low ROI. What this means is that you will be running in losses. When you have a fixed audience who will definitely be interested in your products, you should cater specifically to them. They are the people who are most likely to turn into buyers.
For example, a website like Netflix personalizes the visitor’s experience. It asks you to rate the shows that you have watched. It even shows a list of TV shows and movies similar to the ones you watch most. Something like this attracts the customers.
Solution – If you fail to make it a personal experience for the customer, your website will fail. So, you must target your audience after research and analysis. Your content must be specific. You can also use tools to make the website better.
Your SEO level determines if your website rank is higher or lower. If your content is now optimized, your rank will be lower. This means that when people search for a keyword on a search engine, the results will not show your website on the first page. If your website is not seen on the search engine page results, there will be no traffic. 5 Ways to Make your Website Rank Higher
Solution – So, your content should be high in SEO. You can use tools for this. Make sure your content is specific and relevant to the keyword.
- Name and speed
Your website’s name and tagline is very important. Search engines like Google and Bing track your website via keywords. When a user types in a key phrase, they get results of websites which match the key phrase the most.
Solution – If your website is more generic, make sure your posts include the keyword. Also, your taglines and meta descriptions should have the keyword.
Another problem comes when your website takes too long to load. People simply want to switch over to another. With the help of tools, fix this problem.
- Mobile friendly
The 21st century is the world of smart phones. Most people own a smartphone, and use it for all their Internet requirements. If your website is not compatible for a mobile screen, then you will be in deep trouble.
Solution – While making your website layout, form a template for mobile and tablet screens.Four Underrated Ways to Get More Website Traffic.
- Visual appeal
If your website does not have pictures, videos or animated content, then people will not be attracted to it. They will find it full of information that no one wants to read. Including pictures is a great way to engage people.
Solution – Make sure you use original pictures or videos. They should be of high resolution so that they do not look pixelated or blurred.
- Landing pages
Your websites should have landing pages so that your traffic gets converted to leads. Without this, you will attract traffic on the website. But, if the traffic cannot be converted into leads, then your website has failed.
Solution – Make nice landing pages that attract users.
- Test and improve
You must always test your website features to know which is the best. Study the statistics and analyse your visitors. If you do not do this, then your website will not improve.Can You Really Make Money with Affiliate Marketing?
Solution – Use tools to study analytics. Then, improve your website accordingly.
Now that you know why majority of websites fail, make sure that yours doesn’t.