Did you know that more than half of the consumers have made a purchase after receiving an email from a particular brand? This fairly explains the power of email marketing. Emails are a powerful tool and should be incorporated as a part of your sales arsenal. There are two reasons to do so. One, you never know what platform or methods attract your prospects the most. Second, the high rate of conversion that statistics provide. Four Steps to Launching an Email Marketing Campaign. The perfect recipe for writing a sales email in follow steps.
Sending a high-quality email is not just an art form. It is a science. In the tech savvy world, people like receiving all the information that they should know through emails. This is because it is time-saving, always available for you and you can make a better decision to ignore it or read it. The beginner’s guide to growing your email list. Remember, you are one of the hundreds of senders of similar types of email. So, you have to be influential, innovative, and moving in order to get noticed.
Here is the perfect recipe to cook up a perfect sales email
The perfect recipe for writing a sales email:
- Make it personal
There is nothing more frustrating than receiving an email from a person who makes you feel like you are one of the millions of receiver of this email. The email loses its significance right then. Use the contacts’ first name in the email. This is actually a great tip for acing a subject line as well. Never let them feel that you are just some random pick. How to Write an Engaging Welcome Email!
- Avoid being too formal
Be informal but maintain a balance. You are not writing an essay for college. You are just trying to convey that you a normal human being with something really valuable to offer. Sounding robotic will just pass an impression of an automated email. Write as if you are talking to a person’s face. Get your emails opened with these 7 expert subject line tricks.
- Keep it short
Email etiquettes- How to send email people will read. The key to keeping it short and crisp is to never lose the sight of what your ends are. Know the objective of the email. Make sure to be clear with your email and what you want your customers to do with it. Your entire email should be about that particular objective. You are not there to educate them about your brand. You need a response from them and make sure that they consider you as a good option. 3 Best Email Marketing Strategies to Convert Your Prospects into Subscribers.
Pro Tip- Never make your sale email more than 5-7 sentences. Keep it short and simple.
- Offer Value
Offer something that your prospect values. To know what your audience values of needs the most, you need to be aware of your targeted audience. It is highly recommended that you do your homework properly before you begin addressing people with your sales email. How to turn an email subscriber into a loyal, paying customer.
- Create urgency
To create urgency begin by asking a question. This will engage your customer till the end. Ask them a question and give them the solution to their problem by creating urgency. Add a limited period to that offer so that the prospect rushes for it. What Email Marketers need to know about LinkedIn Lead Gen Forms?
If you have followed the recipe accurately, your sales email would definitely be up to the taste of your customer. You are now ready to hit send. The Future of Email Marketing – What’s there to Look Forward To!