Whatever business you might be in, it is that you are in investing and performing activities in that business to earn a profit. To earn a profit, you need to make sales. To make sales, you need ‘actual’ customers. For having ‘actual’ customers, you need them to convert. It all comes down to one simple thing, your conversion rate. It does not matter what is your open rate or the amount of traffic you get on your website unless you are not able to convert them. No conversion, no sales and eventually, no money. How to turn an email subscriber into a loyal, paying customer. 5 Ways to Organise Email Marketing to achieve Higher ROI.
“You can get a horse to the well, but you can’t force it to drink.” This analogy holds true when it comes to email marketing. So, there is no point of bringing the horse to the well if it won’t drink the water. Using the traditional email marketing strategies that most marketers use isn’t good enough anymore.
People have argued that it is impossible to get a high conversion rate or a rate above certain numbers. Well, had this been true, many marketers would not have ended up stacking their accounts. Here are few tips to
Convert Email Subscribers into loyal and paying customers:
Cut to the chase
It is obvious enough that you have to come straight to the point while sending out emails. However, people often ignore the “Call-to-action” and give their subscribers a round trip of their brand. If they are going to buy it, they need to be told to do so. Unless you are clear enough with your ends, people won’t buy your product. The beginner’s guide to growing your email list.
Give them clear call-to-action buttons like, click here to buy, buy now etc.
Warranties and guarantees
One of the most ignored tricks is the money back guarantees and warranties attached to a product. Until the time people are not at ease, they will think twice before purchasing your product. They are more likely to buy if they have an assurance against a bad deal. The perfect recipe for writing a sales email.
Give them solid money-back guarantees within 30 days. It is more likely that they will like the product and won’t turn up to return it. Make sure you maintain the quality of your product and are not trying to dupe them.
Let them know that you are not just about selling your product. Provide them with an extra cover of costs like shipping, installation etc. This is a part of your customer service and you need to excel at it. Customer service makes a big difference when compared with competitors. Get your emails opened with these 7 expert subject line tricks.
Do not hesitate to shed an extra penny in providing better services and covering some overhead costs. Try giving them some bonus or free gifts. People are likely to buy more if there is an accessory or a deal attached to it. Email etiquettes- How to send email people will read.
Having an ultimate game plan for your email marketing will help you nurture your relationships with your customers. You have to hold people’s hands and walk them through the process of being a stranger to becoming a fan customer if you want your email marketing to be a success.