Have you ever wondered why your Facebook marketing is not working despite lots of traffic? Generating traffic is important, but you must convert it into leads to increase your profits. Unless you are able to convert your visitors into leads, you will not be able to market effectively. How to Add Squeeze page to Facebook Survey? Now know How to use Facebook Squeeze Page to Capture Email Addresses?
About 80% of experts agree that the main way of generating leads is by email marketing. A similar statistic is also applicable for those who believe marketing on social media sites is very effective. What will happen if we combine the two?
You can create a squeeze page on Facebook to capture email addresses. A squeeze page is a pop-up kind of page that asks some basic contact information from the visitor in exchange of some offer. It is called a squeeze page because it tries to squeeze information from the visitor. How to Create Better Squeeze Pages?
There is a difference between a normal squeeze page and a Facebook squeeze page. On Facebook, your squeeze page will not a pop-up but be shown when you click on it. So, you must capture the attention of your visitors and followers.
To capture email addresses, your squeeze page on Facebook must be very attractive. Here are some elements of a good Facebook squeeze page:
- Squeeze page tab
The first thing to do is to create a Facebook squeeze page tab on your Facebook business profile. Your squeeze page tab must be specific to attract attention. For example, if you simply write “Free gift” – there is a chance your visitors might not be interested. How to create a Squeeze Page to your Facebook Fan Page?
Instead, you can name the tab – “Free e-book on digital marketing”. When the offer is specific, visitors know what to expect and click on it more. How to Add a Squeeze Page to a Facebook Page Tab?
When someone clicks on your squeeze page tab, they are directed to your squeeze page. Make an offer in bold fonts. It must be relevant to the name of your squeeze page tab. Expand on this a little, but make sure your offer headline is short. Visitors close long squeeze page content.
The offer headline should also be engaging. It should tell what you are offering. You can use trigger words like “free”, “limited period offer” etc. This creates urgency amongst the visitors to act quickly.
Your squeeze page on Facebook can have a few elements like:
- Authority badges – You can flaunt if you have worked with major businesses, brands or celebrities. Include a few names. If you have been featured in big publications, you can write that as well. This builds trust in your customer and they are impressed with your offer.
- Social use – You can mention a rough number of people who have benefitted from your offer. Only include this if the number is amazing.
- Advantages – Write a few benefits and advantages of your offer. Make it brief.
You can upload a picture on your squeeze page form. This will attract the visitors. It could be a picture of:
- Brand logo
- Brand founder (or any important figure)
- A blurred picture of product – to generate curiosity and interest
In your squeeze page, only ask one or two questions. More questions increase the suspicions of people. Ask for their email address and name. After all, once you have the email addressing, good email marketing will do the trick. What Is a Squeeze Page and How Do I Make One?
- CTA button
A Call-to-Action button is very important. It should be bold and big. It should be noticeable instantly by the visitor. You can use words like “Submit”, “Join email list” etc. How to Create a Lead Capture Page in WordPress?
If your squeeze page on Facebook is interesting, only then will people want to subscribe to your email list. Email marketing is considered to be the most powerful technique for online marketing.